How To Deliver The Unexpected with John Dwyer at Joe Polish’s Genius Network^™

Episode Summary

John Dwyer has a proven 5-point marketing system for delivering the unexpected.

Here’s a glance at what you’ll learn from John in this episode:

The Institute of WOW: A proven 5-step system for delivering the unexpected
How to take your prospects eyes off of price and have them begging to do business with you
A marketing method John used to drive 100,000 visitors to an online website in 3 days
How to use sweepstakes to skyrocket the number of prospects that do business with you
The Problem-Solutions Formula that works to attract and convert your ideal clients

Every speaker has a term for their solution, John’s is the Wheel of WOW.
The very first thing you should do is identify your most profitable target audience. You’re looking for the right message to market match.
The only people good at marketing on price is Walmart.
Most people think they have a Unique Selling Point but they don’t.
Quick tip for running a sweepstakes contest: Cash wins everytime.
Building in an artificial WOW into your business can change the game and removes the focus on price.
Point out a problem and then propose the solution. Show them the bad and how they can get to the good.
Be different online. The most important page on your website is your home page.
Your home page should have a benefit driven headline, a welcome video, three to five of the biggest benefits of dealing with your business, and testimonial videos.
To build a repetitive trade into your business, you have to collect your customer’s data. Most offline businesses don’t bother.
If you’re going to use a celebrity to promote your business, make sure they are a part of your business, not just slapped on the label.