3 Mistakes Thought Leaders Make That Derail Their Efforts with Vickie Sullivan at Joe Polish’s Genius Network^™

Episode Summary

Showing up with passion and excitement is not enough if you want to become a market leader. Are you making these thought leader mistakes?

Here’s a glance at what you’ll learn from Vickie in this episode:

Three mistakes thought leaders make that derail their efforts (and how to fix them)
Why showing up with passion and excitement is not enough if you want to become a market leader
3 strategic ways to unearth gold hidden inside your business and use it to create more buyers
How to stand out from the competition in a crowded market and differentiate your brand

Don’t be just another voice in a crowded marketplace.
Thought leadership is a strategy to use your perspective, insights, and brilliance to influence your buyers.
Your goal is to stake yourself out in a crowded market.
If we don’t pay attention to the marketplace, the marketplace won’t pay attention to us.
Everyone has a different marketplace, your marketplace are your best clients but it’s also where your competition resides.
There are too many options for most buyers.
The marketplace runs on visceral emotion and is not logical. You must have the one thing that people will point to and say “I want more of that.”
Mistake #1: Just be me. Many people believe just showing up is enough. They are assuming they have no competition and their passion and excitement will be enough.
Ask yourself “What can you redefine?”
Mistake #2: Get famous first. Don’t be cool and expendable. Sharpen your message and define your role in the conversation.
Mistake #3: Here I am, listen to my story. Use your story as a springboard to articulate what you stand for now.
Everybody has gold, but you have to unearth it because the marketplace will not do it for you.