What’s The Order Of Your Deck: how to simplify your social media to-do list and know exactly what to do with Paul Colligan at Joe Polish’s Genius Network

Episode Summary

If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…

Paul Colligan runs The Podcast Partnership, a Boutique Podcast Production Agency.  His first book on Podcasting came out 2 years before the iPhone – and Paul was strategically using social media even earlier than that.  

Recorded at a Genius Network meeting.  

Here’s a glance at what you’ll learn from Paul Colligan in this episode:

  • If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…
  • Paul reveals the “Big 6” social media categories you should focus on online and how to get a worksheet that explains everything
  • What smart online marketers do to succeed with their social media marketing
  • Some of the best ways to more easily reach your target market, get their undivided attention and make more sales

Show Notes

  • Do you want to be effective or do you want to be cute?
  • The idea of priorities is a new concept. We used to have a priority, now we have priorities and that’s our problem.
  • Multitasking is a lie, we want to be all things to all people and it’s not working.
  • Facebook is the number one platform. Your audience is already on Facebook, you can either buy their attention or earn their attention.
  • When you think of an author on the internet, you think she needs a blog and a newsletter but that’s not necessarily true anymore.
  • YouTube is the new search. We don’t tell now, we show.
  • When you go to Google, you’re not going to buy search, you’re going to buy YouTube.
  • Podcasts are intimate conversations away from the distractions. You let them take you with them.
  • The web is a huge part of social media because you control the experience.
  • List building is important because you can send as many messages as you want and everyone is on email.
  • There are other platforms and they are important in that certain networks own certain audiences. Leverage their work to reach their audience.
  • The problem with trying to do it all is that you fail at all. You never have a second chance to make a first impression.
  • The thing you have to ask yourself is “which of the big six, is your first?” Think of it like a stacked deck of cards, not cards laid out on a table. Order your deck in with the most effective on top.
  • Pick your number one, put it at the top of your deck and then order your stack.

What’s The Order Of Your Deck: how to simplify your social media to-do list and know exactly what to do with Paul Colligan at Joe Polish’s Genius Network

May 22, 2018


What’s The Order Of Your Deck: how to simplify your social media to-do list and know exactly what to do with Paul Colligan at Joe Polish’s Genius Network

May 22, 2018

Episode Summary

If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…

Paul Colligan runs The Podcast Partnership, a Boutique Podcast Production Agency.  His first book on Podcasting came out 2 years before the iPhone – and Paul was strategically using social media even earlier than that.  

Recorded at a Genius Network meeting.  

Here’s a glance at what you’ll learn from Paul Colligan in this episode:

  • If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…
  • Paul reveals the “Big 6” social media categories you should focus on online and how to get a worksheet that explains everything
  • What smart online marketers do to succeed with their social media marketing
  • Some of the best ways to more easily reach your target market, get their undivided attention and make more sales

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SAVE THE DATE

THE GENIUS NETWORK® ANNUAL EVENT

NOVEMBER 2ND - 4TH 2018

Meet, connect and collaborate with experts who've attended or attending like Dan Sullivan, Randi Zuckerberg, JP Sears, JJ Virgin, Dean Graziosi, Cameron Herold, Tony Robbins, Trent Shelton, Naveen Jain, and more...


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