If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…
Paul Colligan runs The Podcast Partnership, a Boutique Podcast Production Agency. His first book on Podcasting came out 2 years before the iPhone – and Paul was strategically using social media even earlier than that.
Recorded at a Genius Network meeting.
Here’s a glance at what you’ll learn from Paul Colligan in this episode:
- If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…
- Paul reveals the “Big 6” social media categories you should focus on online and how to get a worksheet that explains everything
- What smart online marketers do to succeed with their social media marketing
- Some of the best ways to more easily reach your target market, get their undivided attention and make more sales
- Do you want to be effective or do you want to be cute?
- The idea of priorities is a new concept. We used to have a priority, now we have priorities and that’s our problem.
- Multitasking is a lie, we want to be all things to all people and it’s not working.
- Facebook is the number one platform. Your audience is already on Facebook, you can either buy their attention or earn their attention.
- When you think of an author on the internet, you think she needs a blog and a newsletter but that’s not necessarily true anymore.
- YouTube is the new search. We don’t tell now, we show.
- When you go to Google, you’re not going to buy search, you’re going to buy YouTube.
- Podcasts are intimate conversations away from the distractions. You let them take you with them.
- The web is a huge part of social media because you control the experience.
- List building is important because you can send as many messages as you want and everyone is on email.
- There are other platforms and they are important in that certain networks own certain audiences. Leverage their work to reach their audience.
- The problem with trying to do it all is that you fail at all. You never have a second chance to make a first impression.
- The thing you have to ask yourself is “which of the big six, is your first?” Think of it like a stacked deck of cards, not cards laid out on a table. Order your deck in with the most effective on top.
- Pick your number one, put it at the top of your deck and then order your stack.