The Competitive Advantages of Great Culture: 3 Universal Truths in Business With John Ratliff

Episode Summary

Competitive Advantages of Great Culture – 3 Universal Truths in Business with John Ratliff. Discover the power of a dream, 3 myths about employees, what great companies focus on and do better than anyone else, and more.

John founded Appletree Answers in 1995 and sold it in 2012.  He is currently Managing Director of STS Capital Partners, an international mergers and acquisitions firm and a Partner and CoFounder of align5 – a business consultancy that focuses on strategic coaching and execution planning for growth entrepreneurs.

Here’s a glance at what you’ll learn from John in this episode:

  • Power of a Dream: How to give yourself a huge competitive advantage by building a great company culture
  • 3 myths about employees and the big secret to having team members who are super happy to work for you
  • How John shifted his frontline employee turnover from 100% to 19% while growing his company 32x the industry average
  • What great companies focus on and do better than anyone else to attract, hire and retain superstar talent
  • How to properly implement core values, net promoter and team meetings so your team effectively drives your vision and business
  • The one most important question you can ask yourself (and the one most important action step you can take) to create an extraordinary team

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Show Notes

  • There are three universal truths in business today. 2:15
  • Today’s employees do not have the work ethic of twenty years ago. 2:24
  • Your employees will take advantage of you if they can. 2:33
  • There are no good employees left. 2:47
  • The three universal truths are a cop out! 3:12
  • “They should be happy to be here” is an excuse for people who don’t want to do the work of building a great culture. 3:45
  • There is no industry where a 100% turnover is okay. 5:00
  • The impact of building an amazing employee culture. 5:42
  • The problem is probably you. 6:32
  • There is a universal symbol for great company culture. 7:14
  • You have to change your philosophy first. 8:12
  • “What can we do today to make the experience for the employees better than it was yesterday.” -John Ratliff  9:00
  • Get your core values down. 9:32
  • Use Net Promoter to take the pulse of your employees. 9:42
  • Look at the signs in the office, treat your people like human beings. 10:21
  • Townhalls meetings and follow up. 10:52
  • Honor the fact that your employees are driving your vision forward. 12:22

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