The Shark and The World’s Leading Marketing Strategist reveal the best business models they have ever seen on this episode of Genius Network. Topics covered include the future of marketing, commanding your customer’s attention, and more.
Daymond John is a businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and investor on the ABC reality television series Shark Tank.
Jay Abraham is a business executive, conference speaker, and author. He is known for his work in developing strategies for direct-response marketing in the 1970s.
Recorded live at the Genius Network Annual Event
If you would like access to the full video presentation, the show notes, and the special resources for this episode, please visit GeniusNetwork.com/62.
Here’s a glance at what you’ll learn from Daymon and Jay in this episode:
- Daymond and Jay share the one lesson they each learned at a young age that played a role in all of the success they’ve had.
- How to get some of the best mentors on the planet to mentor you and how it can help you bypass many mistakes and play a bigger game.
- Daymond gives you a smarter way to stay on top of the latest trends
- One of the most powerful strategies you can use to establish yourself as the #1 most trusted company in your industry
- The Shark and The World’s Leading Marketing Strategist reveal the best business model they have ever seen…
- An audience member asks Jay where he sees marketing going in the next 5-10 years. His answer may shock you!
- Daymond shares some of his SHARK Points and his unique take on goal setting so that you can stay on track towards your goals and achieve more in less time.
- How to communicate and command your customer’s attention so that they stay your customer for life.
- Daymond’s experience early on in life after being left back a grade, revealed that the he was ultimately responsible for his own actions and that no one was going to save him.
- Jay’s experience in a number of industries and his drive to discover how different businesses worked, led him to discover how to cross apply successful techniques.
- Hands on experience and mentors are how you activate the power of growth.
- Daymond learns by staying close to his customers and learning why they buy or don’t.
- Everyone experiences life from their own perspective, we can all see the same thing and experience it differently.
- You have to expand your worldview and think beyond the vertical of what you are doing.
- Daymond never brings money from home into the business.
- Daymond has three tiers for his employees. They start off as interns that have to do a job, the second tier is as a team player, and the final tier is some form of partnership.
- Entrepreneurs are the new version of the preacher, they talk about methodical ways of empowering yourself.
- All corporations want to know how to force innovation and motivate their employees.
- Most entrepreneurs have no concept of strategy, no idea how to measure performance metrics, and no idea what a business’s revenue impact points are. The entrepreneurs that want to work with Jay tend to want to contribute greater value to their market without being able to articulate it that way.
- Goal setting is the number one principle that Daymond would choose. Not goal setting correlates with the worst times of his life.
- Jay’s Strategy of Preeminence is responsible for the most positive transformation of all the principles he’s talked about. You have a moral responsibility to guide people to what’s in their best interest and provide them the most value.
- Don’t wait for money to change hands before you start investing.
- Always play the long game with your relationships and strategies.
- The best marketing has multiple levels, much of it under the radar.
- Subscription models are very powerful. Between the data, distribution, and general friction in the unsubscription process, it has a lot going for it.
- Optimize, utilize, and maximize every facet of your business. How many other services can you help your customers with that you will make poor choices with.
- Start internally. Optimizing your internal processes can free up revenue that you can use to test or add enhancements to your business.