What’s The Order Of Your Deck: how to simplify your social media to-do list and know exactly what to do with Paul Colligan at Joe Polish’s Genius Network™

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Episode Summary

If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…

Paul Colligan runs The Podcast Partnership, a Boutique Podcast Production Agency.  His first book on Podcasting came out 2 years before the iPhone – and Paul was strategically using social media even earlier than that.  

Recorded at a Genius Network meeting.  

Here’s a glance at what you’ll learn from Paul Colligan in this episode:

  • If social media confuses or overwhelms you, here’s how to simplify your social media to-do list and know exactly what to do…
  • Paul reveals the “Big 6” social media categories you should focus on online and how to get a worksheet that explains everything
  • What smart online marketers do to succeed with their social media marketing
  • Some of the best ways to more easily reach your target market, get their undivided attention and make more sales

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Show Notes

  • Do you want to be effective or do you want to be cute?
  • The idea of priorities is a new concept. We used to have a priority, now we have priorities and that’s our problem.
  • Multitasking is a lie, we want to be all things to all people and it’s not working.
  • Facebook is the number one platform. Your audience is already on Facebook, you can either buy their attention or earn their attention.
  • When you think of an author on the internet, you think she needs a blog and a newsletter but that’s not necessarily true anymore.
  • YouTube is the new search. We don’t tell now, we show.
  • When you go to Google, you’re not going to buy search, you’re going to buy YouTube.
  • Podcasts are intimate conversations away from the distractions. You let them take you with them.
  • The web is a huge part of social media because you control the experience.
  • List building is important because you can send as many messages as you want and everyone is on email.
  • There are other platforms and they are important in that certain networks own certain audiences. Leverage their work to reach their audience.
  • The problem with trying to do it all is that you fail at all. You never have a second chance to make a first impression.
  • The thing you have to ask yourself is “which of the big six, is your first?” Think of it like a stacked deck of cards, not cards laid out on a table. Order your deck in with the most effective on top.
  • Pick your number one, put it at the top of your deck and then order your stack.

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