How To Get In Bed With Your Customers with Scott Hoffman

Episode Summary

Can you really transform your customer’s lives with a book?  Scott Hoffman gets 7-figure book deals for his clients and offers the four keys to becoming a successful book author and a 4-part formula for becoming a New York Times Best-Seller.

Scott Hoffman is one of the founding partners of Folio Literary Management, LLC. He holds an MBA from New York University’s Leonard N. Stern School of Business, and a BA from the College of William and Mary.

Here’s a glance at what you’ll learn from Scott in this episode:

  • Getting Into Bed With Your Customers: How to transform your customers lives with a book
  • How Scott gets 7-figure book deals for his authors so they can live the life of their dreams
  • A $250,000 Insight: Discover the four keys to becoming a successful non-fiction book author
  • One of the best (and most effective) ways to communicate your message to millions of people
  • The ONE THING almost all non-fiction best-selling books have in common
  • Scott reveals his 4-part formula for becoming a New York Times Best-Seller

WHAT'S IN IT FOR THEM?

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Show Notes

  • If your customer watches your videos, they probably do it at their computer or TV. If they listen to your audio, it’s probably in the car or while at work.
  • People who read books often spend 7 to 10 hours reading in bed.
  • It’s not about where they are hearing your message, it’s about how they are hearing your message.
  • Books are one the best ways to communicate a lot of information to a lot of people at the same time and have their entire mindshare.
  • 75% of first time authors make the same mistake of writing the wrong first book.
  • The four most relevant reasons people buy non-fiction books: To solve a problem they know they have, to take advantage of an opportunity they believe exists, to learn more about a subject they already fascinated by, and live vicariously through the lives of other people.
  • The best books will combine multiple categories.
  • The most important word in the book business is “platform”.
  • Publishers are not good at getting a customer to buy your book, that’s your job.
  • Gatekeepers are no longer keeping you from reaching the person whose life you can change.
  • If you can leverage the ability to write, there are people that will help you.

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