How To Become The Leading Authority In Today’s Social Media World with Nicholas Kusmich (from Joe Polish’s Annual Event)

Episode Summary

Do you know the two critical puzzle pieces to becoming a leading authority in social media?

Nicholas Kusmich helps businesses scale revenue by getting more clients using Facebook Advertising.  He’s been behind the highest campaign ROI’s in the world.  Now he’s going to share those two critical pieces with you.  

Recorded LIVE at the Genius Network Annual Event.

Here’s a glance at what you’ll learn from Nicholas in this episode:

  • Nicholas shares two critical puzzle pieces to becoming a leading authority in social media
  • There are three ways that you can enter the marketplace.  The more you understand and implement these three components, the faster you will become the market leader.
  • The one skill you MUST develop if you want to separate yourself from your competitors in the marketplace. Nicholas demonstrates how to immediately apply this skill to your marketing.

 

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Show Notes

  • When you have an ailing parent, you have a second sense about when something goes wrong.
  • As an entrepreneur in this web 2.0 world, you have to make the decision to market the same way you have always done or to adapt to the new landscape.
  • How does your content stand out from the noise?
  • How many of the right eyes and ears are seeing your message.
  • You can enter into a marketplace in one of three ways.
  • The promise is the first level but it puts you in a crowded, red ocean.
  • The second way is through your position. This is where you realize that what you say is less important than who you are.
  • The third is your preeminent idea where you throw something into the marketplace that stands you out from the crowd.
  • P90X is the perfect example of a product and brand that hits all three points.
  • What is your purple cow?
  • At the core of our humanity, we want to connect with people around us.
  • The more resonance you have, the more transactions you make.
  • A good message is not when you understand your ideal prospect it is when your ideal prospect feels understood by you.
  • Deliver the right message at the right time to the right people with the most powerful direct response system on the planet.

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