How To Get In Bed With Your Customers with Scott Hoffman

Episode Summary 

Can you really transform your customer’s lives with a book?  Scott Hoffman gets 7-figure book deals for his clients and offers the four keys to becoming a successful book author and a 4-part formula for becoming a New York Times Best-Seller.

Scott Hoffman is one of the founding partners of Folio Literary Management, LLC. He holds an MBA from New York University’s Leonard N. Stern School of Business, and a BA from the College of William and Mary.

Here’s a glance at what you’ll learn from Scott in this episode:

  • Getting Into Bed With Your Customers: How to transform your customers lives with a book
  • How Scott gets 7-figure book deals for his authors so they can live the life of their dreams
  • A $250,000 Insight: Discover the four keys to becoming a successful non-fiction book author
  • One of the best (and most effective) ways to communicate your message to millions of people
  • The ONE THING almost all non-fiction best-selling books have in common
  • Scott reveals his 4-part formula for becoming a New York Times Best-Seller

Show Notes 

  • If your customer watches your videos, they probably do it at their computer or TV. If they listen to your audio, it’s probably in the car or while at work.
  • People who read books often spend 7 to 10 hours reading in bed.
  • It’s not about where they are hearing your message, it’s about how they are hearing your message.
  • Books are one the best ways to communicate a lot of information to a lot of people at the same time and have their entire mindshare.
  • 75% of first time authors make the same mistake of writing the wrong first book.
  • The four most relevant reasons people buy non-fiction books: To solve a problem they know they have, to take advantage of an opportunity they believe exists, to learn more about a subject they already fascinated by, and live vicariously through the lives of other people.
  • The best books will combine multiple categories.
  • The most important word in the book business is “platform”.
  • Publishers are not good at getting a customer to buy your book, that’s your job.
  • Gatekeepers are no longer keeping you from reaching the person whose life you can change.
  • If you can leverage the ability to write, there are people that will help you.

How To Get In Bed With Your Customers with Scott Hoffman

October 24, 2017

How To Get In Bed With Your Customers with Scott Hoffman

October 24, 2017

Episode Summary 

Can you really transform your customer’s lives with a book?  Scott Hoffman gets 7-figure book deals for his clients and offers the four keys to becoming a successful book author and a 4-part formula for becoming a New York Times Best-Seller.

Scott Hoffman is one of the founding partners of Folio Literary Management, LLC. He holds an MBA from New York University’s Leonard N. Stern School of Business, and a BA from the College of William and Mary.

Here’s a glance at what you’ll learn from Scott in this episode:

  • Getting Into Bed With Your Customers: How to transform your customers lives with a book
  • How Scott gets 7-figure book deals for his authors so they can live the life of their dreams
  • A $250,000 Insight: Discover the four keys to becoming a successful non-fiction book author
  • One of the best (and most effective) ways to communicate your message to millions of people
  • The ONE THING almost all non-fiction best-selling books have in common
  • Scott reveals his 4-part formula for becoming a New York Times Best-Seller

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