Can you really transform your customer’s lives with a book? Scott Hoffman gets 7-figure book deals for his clients and offers the four keys to becoming a successful book author and a 4-part formula for becoming a New York Times Best-Seller.
Scott Hoffman is one of the founding partners of Folio Literary Management, LLC. He holds an MBA from New York University’s Leonard N. Stern School of Business, and a BA from the College of William and Mary.
Here’s a glance at what you’ll learn from Scott in this episode:
- Getting Into Bed With Your Customers: How to transform your customers lives with a book
- How Scott gets 7-figure book deals for his authors so they can live the life of their dreams
- A $250,000 Insight: Discover the four keys to becoming a successful non-fiction book author
- One of the best (and most effective) ways to communicate your message to millions of people
- The ONE THING almost all non-fiction best-selling books have in common
- Scott reveals his 4-part formula for becoming a New York Times Best-Seller
- If your customer watches your videos, they probably do it at their computer or TV. If they listen to your audio, it’s probably in the car or while at work.
- People who read books often spend 7 to 10 hours reading in bed.
- It’s not about where they are hearing your message, it’s about how they are hearing your message.
- Books are one the best ways to communicate a lot of information to a lot of people at the same time and have their entire mindshare.
- 75% of first time authors make the same mistake of writing the wrong first book.
- The four most relevant reasons people buy non-fiction books: To solve a problem they know they have, to take advantage of an opportunity they believe exists, to learn more about a subject they already fascinated by, and live vicariously through the lives of other people.
- The best books will combine multiple categories.
- The most important word in the book business is “platform”.
- Publishers are not good at getting a customer to buy your book, that’s your job.
- Gatekeepers are no longer keeping you from reaching the person whose life you can change.
- If you can leverage the ability to write, there are people that will help you.