An E.L.F. Business and Spartan Races With Joe De Sena

Episode Summary

The 3 things you need to sell anything, how to have an ELF Business, the Spartan Mindset and Values, and more in this sit down interview and discussion with Joe Polish and Joe De Sena.

Joe De Sena is a best selling author, CEO & Founder of Spartan, the leading endurance lifestyle brand in the world as well as a regular media contributor.

Here’s a glance at what you’ll learn from Joe in this episode:

  • The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN)
  • Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you
  • A smart way you can use education based marketing to build more trust and positioning with potential customers
  • What everyone ought to know about entrepreneurship, money and success
  • The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network.
  • ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good
  • Why Joe founded Spartan Race and the biggest problems Spartan solves
  • Joe shares what secretly drives him and the value system behind Spartan
  • Who Spartan Race is for and how the event works
  • Joe De Sena shares who his heroes are, his definition of success and advice he’d give his younger self
  • “This is the perfect diet: All you need is _____ _________ ___ ____________!” (The closer you can get to this, the better off you will be.)
  • What to do if you’re feeling hopeless, depressed or sad and you want to be happier
  • How to become Spartan Fit and transform your mind and body

WHAT'S IN IT FOR THEM?

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Show Notes

  • Business is never as easy feat. 01:06
  • In this age of consumerism, people are lost. 02:35
  • “In the real world it’s called failure, in the marketing world it’s called testing.” -Joe Polish 05:15
  • “If you soften the message then we start to become a sellout and then we’re just like everybody else.” -Joe De Sena 08:45
  • The best expert is the marketplace. 09:10
  • “Death is my exit strategy.” -Joe De Sena 09:45
  • The toughest thing about being your own boss is that you’re not accountable to anyone. 14:00
  • There are no rules. 14:20
  • “The world advances on the backs of neurotics.” -Gary Halbert 15:30
  • “Adversity introduces a man to himself.” -Albert Einstein 16:30
  • The human body is designed to jump, crawl, and climb but we still have trouble due to the modern lifestyle. 18:40
  • “Burpees are the devil’s exercise.” -Joe De Sena 20:15
  • Happiness doesn’t always come out in smiles. 23:10
  • Stress can make you stronger, distress tears you down. 25:05
  • If you have everything, you appreciate nothing. If you have nothing, you appreciate everything. 25:40
  • The whole thing is the first step of commitment. 28:45
  • The body gets extremely efficient when you follow the perfect diet. 31:40
  • Have patience. To succeed and win, you just have to outlive and outlast. 33:30
  • Many of the things in life that matter most don’t require money, just effort. 34:20
  • Shit happens in life, you have to be fit. Don’t put your health on hold. 43:20
  • Keep your fighting for milk mindset and you can’t lose. 45:40

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