The Human Behavior Formula with Joe Polish, BJ Fogg, Michael Fishman and Mastin Kipp™

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Episode Summary

Help people do what they already want to do. If you don’t do that, your product or service will fail.  The Fogg Behavior Model is a formula for understanding human behavior and getting the results you want.

Join Joe Polish for a conversation with Michael Fishman, Mastin Kipp, and Professor BJ Fogg

BJ Fogg has a Phd is psychology, teaches at Stanford and his courses are constantly in demand and always oversold.

Here’s a glance at what you’ll learn from BJ Fogg in this episode:

  • The persuasion secret used by smart creators and entrepreneurs (Without this, your product or service will fail)
  • One of the most effective, simple and impactful ways to transform another person’s life
  • The biggest mistake innovators and experts make when presenting their ideas, products and services (and what to do instead)
  • What BJ Fogg does in his personal life to change his behavior and make himself healthier
  • The Fogg Behavior Model: A formula for understanding human behavior and getting the results you want

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Show Notes

  • BJ Fogg has a Phd is psychology, teaches at Stanford and his courses are constantly in demand and oversubscribed.
  • Help people do what they already want to do. If you don’t do that, your product or service will fail.
  • You can persuade people to do something but that won’t work in the long term.
  • It’s take an enormous amount of persuasion to get people to do what they want to do, let alone what they don’t want to do.
  • People may want to reduce their stress, they just may not want to use your app.
  • You have to boil your product down to a set of behaviours.
  • Everyday people are really bad at taking an abstraction and putting it into practice. The problems with experts is they have forgotten what it’s like not to know.
  • Any behaviour happens when motivation, ability, and a prompt come together. Helping people means increasing their ability.
  • Help people feel successful, if they do they will continue with your product or service, if they don’t they won’t.
  • As people do a behaviour and they feel successful, they begin to think about themselves differently. You are transforming their life in ways that your product may not even address.
  • When people do something and have positive emotion around it, the odds of doing it again go up.
  • Part of the key to changing your own life is to find behaviours that you like to do. Experiment with behaviours that you can turn into habits and stop if you don’t enjoy something.
  • Progression is the sensation of success.
  • Make it very, very easy to take the first step with your product or service. The first step should propel them forward.
  • If you don’t get the first step right, you lose.
  • Changing behaviour, yours and others, is easier than you might think if you do it in the right way.

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