The 7 Advantages of Fascination With Sally Hogshead

In this Episode, you’ll hear from Genius Network Member Sally Hogshead about the 7 Advantages of Fascination, How to Charge Up To Four Times More for Selling the Same Thing, and much more.

Sally Hogshead is a multiple NY Times Best Selling author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. Recorded Live From A Genius Network Meeting.

Here’s a glance at what you’ll learn from Sally in this episode:

  • How you can charge up to four times more for selling the same thing
  • How Strategic Polarization makes you more powerful
  • Why different is more effective than better
  • How to find the perfect words that create action in the consumer
  • What you can do better when you understand your distinct fascination advantages  
  • How to attract the right clients who are going to pay you more to do exactly what you love
  • How Sally generates $48 from a $2 business card
  • And more!

Show Notes

  • Sell the exact same thing for 4x more using marketing
    • Gucci Sunglasses
    • “ It’s the thing about a brand that makes a brand or company different that makes people truly love them and be willing to pay more money for them.” (1:42)
  • Strategic polarization (3:43)
    • Sally’s tagline (3:32)
    • The importance of targeting the audience you do want. (04:00)
  • “In today’s marketplace, different is better than better. It’s not enough to be the best.” (4:10)
  • What is the Key quality of communication among top performers: Fascination
    • “Fascination is an intense focus.”(5:26)
    • Neurologically, similar to falling in love (6:00)
    • Challenge: Average attention span 9 seconds.(6:40)
    • “Attention span has become the most precious resource.”(06:55)
    • “When you fascinate somebody, you become most worthy of their attention.”(7:34)
  • Sally’s system shows you how the world see’s YOU. (08:00)
  • Find the perfect words to create action in the consumer. (09:52)
  • The key of creating a great brand: (10:15)
    • Step one: How is the brand different?
    • Step two: What does the brand do best.
  • “In Marketing, you can either have the biggest budget, or you can be the most fascinating.” (11:42)
  • “Every time you communicate you are either adding value or taking up space.” (12:11)
    • “The Key is to stand out or don’t bother.“ (12:24)
  • 7 Types of communication (and you naturally use two of these): (13:24)
    • Primary Advantage: Confidence, flow, persuasion
    • Secondary Advantage: Second highest (in the hierarchy of the fascination assessment)
    • Dormant advantage: exhausting, feels like quicksand
  • Problem:” Entrepreneurs tend to hire people like them…They’re replicating themselves instead of optimizing themselves.” (14:56)
    • “Hire the person whose primary advantage is your dormant advantage.”  (15:11)
  • Primary advantage + Secondary advantage = Archetype
  • “Your archetype is your fascination advantage: It’s the way in which your personality is most likely to create value for your clients, for your customers and for other people.”(18:01)
  • 42 different archetypes – each with different style of communication (18:31)
  • Data from Infusionsoft conference: (19:15)
    • What advantages are they using, which ones are they not using?
    • High performers have a specific benefit, speciality.  
    • “Clients don’t hire you because you are balanced. They hire you because you are extraordinary in some way.” (20:24)
  • Most Valuable You: will attract just the right clients who are going to pay you more to do exactly what you love. (20:40)
  • Least Valuable You: going through the motions, exhausting. (21:05)
  • “High performers add a distinct kind of value that nobody else is adding.”
  • High performing teams are composed of people adding a distinct kind of value without overlapping. (21:14)
  • Data from Genius Network (21:33)
    • Primary Advantage: Prestige
    • Secondary Advantage: Innovation
    • Genius Network is attracting a very specific type of person, a specific mindset.  (23:20)
    • Brand is so successful because it has a very clear positioning.
  • Begin thinking about your own network, who do you want to reach and what makes them want to listen to you. (27:00)
  • How Sally used this info in her speaking career by creating a fascinating experience. (27:04)
    • Didn’t change her speech (product)
    • Did change the packaging and the marketing
    • Changed the perceived value to fit each individual client.
  • Highlights of assessments for Joe Polish, Victoria Labalme, Lisa Sasevich, Dan Kennedy, Jeff Walker (35:45)
  • Sally’s business cards
  • The key is: “Don’t change who you are. Become more of who you are at your best. “(40:50)

The 7 Advantages of Fascination With Sally Hogshead

November 15, 2016


The 7 Advantages of Fascination With Sally Hogshead

November 15, 2016

In this Episode, you’ll hear from Genius Network Member Sally Hogshead about the 7 Advantages of Fascination, How to Charge Up To Four Times More for Selling the Same Thing, and much more.

Sally Hogshead is a multiple NY Times Best Selling author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. Recorded Live From A Genius Network Meeting.

Here’s a glance at what you’ll learn from Sally in this episode:

  • How you can charge up to four times more for selling the same thing
  • How Strategic Polarization makes you more powerful
  • Why different is more effective than better
  • How to find the perfect words that create action in the consumer
  • What you can do better when you understand your distinct fascination advantages  
  • How to attract the right clients who are going to pay you more to do exactly what you love
  • How Sally generates $48 from a $2 business card
  • And more!

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SAVE THE DATE

THE GENIUS NETWORK® ANNUAL EVENT

November 2-4, 2019

Meet, connect and collaborate with experts who've attended or attending like Dan Sullivan, Randi Zuckerberg, JP Sears, JJ Virgin, Dean Graziosi, Cameron Herold, Tony Robbins, Trent Shelton, Naveen Jain, and more...


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