The Road Less Stupid: Thinking Better and Smarter To Grow Your Business with Keith Cunningham #164

Episode Summary

Keith Cunningham shares his timeless wisdom from The Road Less Stupid.

American Entrepreneur, international speaker, and acclaimed author, Keith J. Cunningham is regarded as one of the foremost authorities and teachers on business mastery. With more than forty-five years of business and investing experience, Keith has taught critical business skills to thousands of top executives, Business Owners, and Entrepreneurs around the world.

Here’s a glance at what you’ll learn from Keith Cunningham in this episode:

  • 2 words summarizing what the most successful Entrepreneurs master in order to create sustainably successful businesses.
  • The difference between “Symptoms” and “Problems” and why knowing the difference is crucial to your forward progress.
  • The “Holy Grail” of Wealth: Keith reveals the ONE biggest secret to wealth.
  • 2 types of business models you can use to build your “Business Machine” (PLUS: What a “Business Machine” really is AND the 3 elements of a “Business Machine”).
  • The truth about CULTURE and how it can transform the way your company runs.


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Show Notes

  • The key to making more money is doing fewer stupid things. 
  • What it takes to make money is very different from what it takes to keep it. 
  • As business people, it’s important to look at how things are being done. 
  • A business owner has mastered leverage and structure.
  • Opportunity without structure is chaos. 
  • Most Entrepreneurs hate structure but it is necessary for growth. 
  • Most are not honest about the reality of their situation. 
  • We’re good at “ought” but terrible at “is” – and that gap is the symptom.
  • The hardest part of thinking time is getting clarity on the problem that is – and without that clarity, you are tactical and not strategic. 
  • Optimism is your enemy in business – we need a board to get the truth. 
  • Execute on strategy and plan – not idea – and you’ve got to have people. 
  • Nothing can change until the unspoken is said, and the greatest failure of leadership is a lack of courage. 
  • Perks and culture are two different things. Culture is accountability. 
  • We’re addicted to the idea of growth and scaling as though big is the same as rich. 
  • Your competition dictates your revenue. 
  • Always start with powerful questions.

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