What You Say and How You Say It: Lessons in Powerful Communication: Featuring Hugh Downs – Genius Network Episode #152

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Episode Summary

Do you want to experience exponential growth in your business, and feel good doing it? Learn how to communicate with confidence and lead with service in today’s episode of the Genius Network podcast.

Remembering Hugh Downs: The Broadcasting Pioneer. In a broadcast career that spanned more than a half-century, Hugh Downs was one of the most versatile and durable personalities on television. A mainstay of American TV-watching rituals for generations, he held for years the world record for most time on air — more than 10,000 hours until 2004.
In this episode, Hugh Down shares why your allegiance to your audience should always come first. He’ll explain the three categories of communication and why it’s important to clearly know your intention before you open your mouth. He reveals what it takes to truly connect with an audience and earn their trust, and he’ll open up about why he’s never had competition.

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Here’s a glance at what you’ll learn from Hugh in this episode: 

  • How he got caught up in selling stolen goods. 
  • His biggest “radio voice” lesson.
  • Who his allegiance is to FIRST, then second.
  • How he landed in Newsweek magazine for a breach of contract. 
  • His 10 “MOST ____” stories.
  • What your personality says about you in the first 10 seconds of meeting someone new. 
  • Every piece of communication is _______, ________, and/or _________.
  • What he attributes to the success of his marriage. 

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Show Notes

  • Hugh tells the story about selling stolen “Calendar Banks” and how he got into radio. 
  • How you speak about a product makes all the difference. 
  • Some live commercial bombs from back in the day. 
  • Hugh had to have allegiance first to the listener, then to the product, company, or network. 
  • Hugh refused to advertise products he did not like, or he’d “blue pen” the copy.
  • Because he wouldn’t do a commercial for something he didn’t like, he was hired more. 
  • Joe’s first allegiance is to the people he deals with, he sells service. 
  • The service-based kind of success is increasing today and is better for exponential growth.
  • Cooperate and collaborate; don’t compete. 
  • The cab driver who comes out ahead by trusting people. 
  • Hugh’s list of “10 MOSTS” (most interesting, most embarrassing, etc).
  • The definition of a generalist: Knowing less and less about more and more until you know nothing about everything. 
  • Hugh does PSAs and is passionate about sharing folk remedies that work.
  • He speaks at universities and was asked to help start an institute. 
  • What happened when Hugh told someone they “lacked character”. 
  • Every piece of communication is information, entertainment, or persuasion.
  • It’s not right to have reporters who are “neutral” but tout politics. 
  • How luck and hard work played a part in his relationship. 

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