The Path to 50 Million Views and $50 Mil in Business With Brendon Burchard

Episode Summary

How would your business be impacted if you grew your reach to over 50 million views, and millions of followers and fans? In today’s episode, you’ll discover the Path to 50 Million Views and 50 Million in Business with Brendon Burchard. Brendon is a NY Times Best Selling Author, one of the world’s top high performance coaches, and one of the most watched, viewed, and quoted experts in personal development history.

Recorded Live From the Genius Network Annual Event.

Here’s a glance at what you’ll learn from Brendon in this episode:

  • Brendon shares five life-changing connections he made because of Genius Network
  • 5 secrets Brendon has used to hit 50 million views and how you can use them
  • Honor The Worth of One: How not to lose your soul in your chase to scale
  • How to create a mission driven message that deeply resonates with your audience
  • The #1 problem almost every entrepreneur will face and how to solve it
  • 2 secrets for mapping your customer’s journey through your products and services
  • How to impact the lives of millions of people around the world
  • Brendon reveals his secret for automatically scaling a business
  • Mastering Your Million Dollar Messaging: Promote N.I.E.R. and Be A.C.U.
  • When you feel overwhelmed, take this action to streamline your most important activities
  • What Brendon has learned from the most successful, most viewed YouTubers
  • The biggest secret to being a great leader that serves the world

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Show Notes

  • “If you aren’t spending a thousand dollars a day on Facebook Ads, you haven’t entered the modern era of marketing.” 05:35 -Brendon Burchard
  • You can reach more people on Facebook than you could possibly believe. 06:30
  • Building infrastructure is not the problem anymore. 06:40
  • You have a responsibility to reach more people with what you can do. 07:00
  • “Honor and never forget the worth of one.” 08:00 -Brendon Burchard
  • We are always in some transition in our careers and life 09:20
  • “In your chase to scale, don’t lose your soul.” 09:35 -Brendon Burchard
  • You have to deeply care about your audience down to one person. 09:55
  • A lot of the struggle with marketing today is people forgetting about the one person. 10:45
  • If you’re talking about scale, have you lost the humanity? 11:05
  • Big corporate newsletters completely fail today. 11:40
  • You can’t get a million views by focusing on the numbers. 13:10
  • Content creation is self expression and the service. 13:45
  • 10 million views come from that place within. 14:10
  • Your next level of marketing is getting back into your heart instead of focusing on traffic and conversion. 14:40
  • Develop a grid that tells you how people progress through your services. 15:00
  • Most people create content and brands based off their asset library. Instead, start with the customer journey 15:45
  • Think about what your customer has to learn, master, and understand, their competency journey. 17:20
  • Without developing pillars in your business that accelerate your customer’s success, scaling is going to be incredibly difficult. 18:15
  • If you’re serving a need instead of taking your customer’s up another level, you’re going to become a commodity in the next twelve months. 20:30
  • How many autoresponders you have is a good hint as to how much money you are making. 21:00
  • You have to put in the work today, your strategic sequence of messaging is the scale. 21:55
  • “Your job is find out what is beyond the quick need.” 22:50 -Brendon Burchard
  • NIER: New, Interesting, Effective, Responsibility. These are your million dollar message themes. 25:25
  • “Are you asking your audience to lead?” 26:00 -Brendon Burchard
  • If you aren’t conveying your customer’s responsibility to improve their life, their family’s life, and the world, you will never be perceived as a market leader in your industry. 26:35
  • Great leaders always talk about leadership. 27:05
  • Streamline with the end in mind, the customer’s competency development. 28:00
  • Prioritize your energy and your art 29:45
  • How you communicate your passion and your fire is the power of your message. 30:30
  • Get back into the energy of serving. 31:55

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