Dr. Robert Cialdini wrote the best selling book Influence. Dr. Cialdini's book explains the reasons people comply with requests in business settings. Robert's book Influence has been translated in seven languages. Robert's reputation as an expert in the fields of persuasion and negotiation has attracted IBM, Texas instruments, Merrill Lynch, The Mayo Clinic, NATO and others as clients.

Robert Cialdini is the distinguished Graduate Research Professor at Arizona State University. Dr. Cialdini also served as the president of the Society for Personality and Social Psychology.

In this interview, Robert Cialdini will teach you:

• The importance of change.
• How to influence people.
• The six universal principles of influence.
• The importance of honesty in influence.
• How to create an impression of scarcity.
• How to create a feeling of obligation in your prospects.