Dean Jackson is one of the real estate industry's most sought after marketing consultants, having worked one on one with some of the highest producing realtors and lenders in North America in the last decade. Over the last 7 years, Dean has been helping Terry Hunefeld and Joe Stumpf, make their company, By Referral Only, become the largest real estate coaching organization in the real estate and mortgage industry.

Additionally, Mr. Jackson speaks every month to hundreds of Realtors and Lenders at special By Referral Only training events around the country. Dean has created some of the most frequently run and effective lead generation ads in the country. In fact, if you look in almost any real estate publication, you'll see lead generation ads that Jackson has created for his clients and clients of By Referral Only.

Dean Jackson knows exactly what works and what doesn't work when it comes to generating leads for service businesses

In this interview you will listen along as Dean Jackson teaches these marketing fundamentals:

• How to make your marketing generate new prospects.
• How to retain your current clients.
• How to nurture the lifetime value of your clients.
• Why image advertising wastes your money.
• How to separate the trees from the forest and concentrate on the most profitable prospects.
• How to discover the most profitable prospects.
• How to use free reports and other low resistant response vehicles to generate targeted prospects.