Dan Kennedy is a professional speaker and marketing consultant. Mr. Kennedy charges his clients $5200 to create powerful selling materials in a wide variety of formats. Sales letters, Free Recorded Messages, Infomercials, and presentations, Kennedy has created them all.

Dan has written more than a dozen books for entrepreneurs, and helped tens of thousands of business owners grow their business. For all these reasons, Dan Kennedy is always listed in the top ten marketers.

In this interview Dan Kennedy will teach you:

• How to take ideas from other niches and incorporate them in your marketing.
• The most important asset of any business.
• The most common mistake business owners make and how to avoid it.
• How to get customers for life.
• The lifetime value of a client.
• The power of referral marketing
• How to qualify your prospects.
• How to increase the response to direct mail letters.
• The power of list selection.