Brian is the Executive Vice President at Boardroom, Inc., a $100+-million newsletter and book publisher in Stanford, Connecticut. The company is widely recognized as an industry leader in both direct marketing and newsletter publishing. Brian is responsible for the mailing of over 50-million pieces of direct mail a year and the distribution of millions of other impressions and a wide variety of alternate media, using the most innovative direct marketing creative in the industry.

Brian is also very active in his direct marketing education. He's a frequent speaker at industry events. He taught a full semester undergraduate course in direct marketing at his alma mater, Rutgers University, in 1989. Brian's worked in various capacities for the Direct Marketing Educational Foundation and for other universities and programs in and around the New York area.

Brian is a member of the board for the Direct Marketing Foundation and a member of the DMA Ethics Operating Committee. In 2000, you were inducted into the DMA Circulation Hall of Fame; and in the same year, voted List Leader of the Year.

Brian is one of the smartest list marketers in the world. He knows this business inside-out. He's overseen millions and millions of mailings, been involved with Boardroom's largest consumer newsletter in the world, Bottom Line Personal, amongst many other newsletters and books that they publish. He's overseen millions of dollars in transactions through direct marketing.

In this interview, Brian shares all of his direct mail secrets with you so that you can duplicate his success!

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